Feb 22, 2021
On July 11th Norwich City lost 4-0 to West Ham confirming the
Canaries' relegation from the Premier League. But if you listened
to Norwich's head coach Daniel Farke after the loss it was clear
this outcome was inevitable and he didn't seem overly
That's because both Farke and the club were prepared for the
relegation. Just as they were also prepared to sell Ben Godfrey and
Jamal Lewis in the summer.
It is this forward-thinking that has Norwich atop the
Championship table. Today we take a look at Norwich City and ask,
what’s the purpose of a football club?
Murad Ahmed (@muradahmed) is the sports
editor of the Financial Times.